Leadership

Velocity B2B is led by gift card professionals with a proven track record of growing some of the most successful B2B programs in the industry. In addition to its own dedicated staff, Velocity B2B is backed by CashStar, the industry leader in prepaid commerce solutions.

Larry Weissbach

General Manager of Velocity B2B
Larry provides executive leadership to Velocity B2B, drawing on his experience in overseeing client success, customer care, risk operations and payment operations during his 6-year tenure at CashStar and 12 years in closed loop industry. As part of his role with CashStar, Larry has helped build the operational backbone of some of the most successful B2B gift card programs in the industry. In addition to his GM role with Velocity B2B, Larry also currently serves as VP of Operations for CashStar.

Tom Boucher

Vice President of Velocity B2B Services
Tom brings 13 years of retail gift card experience and over 25 total years of retail experience. Most recently, Tom had full gift card program oversight while with Best Buy, building and managing Best Buy’s highly successful B2B gift card program. Tom is also a founder and the former chairman of the Retail Gift Card Association (RGCA).