In the News

Incentive Magazine

Velocity B2B Offers One-Stop Shop for B2B Gift Card Program

Incentive Magazine, August 14, 2018
Gift cards for the B2B sector may be big business, but the complexity of managing a corporate incentive or other B2B gift card program can present some serious challenges to merchants without the in-house infrastructure to support it. Incentive Magazine talks with Tom Boucher, head of CashStar's end-to-end program management business.

Payments Journal

INFOGRAPHIC: A look at the Gift Card Ecommerce Offerings of 100 Top Merchants

Payments Journal, July 20, 2018
This infographic provides insight into merchant’s consumer and B2B gift card ecommerce offerings and the use of gift cards for marketing.

Banking Technology Magazine

PayTech Awards 2018: and the winners are…

Banking Technology, July 17, 2018
The inaugural PayTech Awards took place on 13 July 2018 in London and it was a day to remember! CashStar was awarded Best E-Commerce initiative.

Sales and Marketing Manager logo

Gift card fever

Sales & Marketing Management Magazine, July 1, 2018
Use of gift cards as incentives and rewards continues to boom, but many users remain oblivious to gift card volume discounts. Gift card use by businesses continues to experience tremendous growth. The Incentive Research Foundation (IRF) reports gift cards are the most prevalent award type across all...

Incentive Magazine

Why eBay Is Making a Play for Corporate Incentives

Incentive Magazine, June 22, 2018
One of eBay's latest moves has been a partnership with Cashstar-Velocity B2B, bringing eBay gift cards to the corporate incentive industry.

Payments Journal

Podcast: The Customer Journey with Gift Cards

Hear Gerry Gilbert from CashStar discuss the customer journey with gift cards across gifting ecommerce, omnichannel, mobile and other payment trends.

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Press Releases

Blackhawk extends partnership with eBay

Blackhawk Network Expands Partnership with eBay to Provide B2B Gift Card Solutions

Money 20/20 Prepaid Summit Payments & Financial Services Innovation

CashStar to Speak on Mobile Payments Innovation at Money20/20

Blackhawk acquires CashStar - First-Party Digital Gift Card Market

Blackhawk Network Acquires CashStar for $175 million

The acquisition strengthens Blackhawk's position in the emerging digital gift card market and establishes Blackhawk as a leading provider in the fast growing first-party digital gift card market.

Paint Nite - VelocityB2B gift card program

Paint Nite® Selects Velocity B2B to Launch and Drive its B2B Gift Card Program

The Creative Entertainment Leader Expands Relationship with CashStar By Leveraging its Independent B2B Program Management Agency CashStar today announced that Paint Nite, the global leader in Creative Entertainment, has signed on with Velocity B2B, CashStar’s independent business unit offering end-to-end agency services for B2B gift card programs. Velocity B2B provides the resources and expertise that […]

CashStar’s Velocity B2B Business Unit Partners with SEPHORA for End-to-End B2B Gift Card Program Management

CashStar’s New, Independent Agency Provides Comprehensive Services to Accelerate B2B Gift Card Sales CashStar today announced that it has partnered with SEPHORA, the global prestige beauty retailer, to assist in its gift card program management using Velocity B2B℠, CashStar’s new independent business unit. With the support of Velocity B2B’s end-to-end agency services, SEPHORA can now […]

CashStar Launches Velocity B2B Business Unit Providing Merchants with End-to-End B2B Gift Card Program Management Services

New Independent Division Drives Client Growth in $25 Billion Business-to-Business Gift Card Market CashStar today announced a new independent business unit, Velocity B2B™, which offers merchants comprehensive business-to-business (B2B) gift card program management services. Combining deep expertise and industry-leading technology, Velocity B2B can grow business-to-business gift card sales quickly, securely and with minimal resource investment […]

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Uber Eats

Find food you love from local restaurants and chain favorites. Tap to place your order and pay with your Uber account. Track your food in real time from the restaurant to you.

Fleming's Prime Steakhouse

The ultimate steakhouse destination for food and wine lovers seeking a stylish, lively and memorable dining experience. Offering nationally renowned Prime beef and steakhouse fare, as well as an award-winning wine program, we believe that a steakhouse can be sophisticated yet comfortable and not overpriced.

Carrabba's Italian Grill

Offering authentic Italian cuisine passed down from the founders' family recipes, Carrabba's uses only the best ingredients to prepare fresh and handmade dishes cooked to order in a lively exhibition kitchen.

Atom Tickets

Atom Tickets gift cards make the perfect gift for every occasion and for every movie lover! Atom Tickets is a movie ticketing app and website that allows you to buy movie tickets in advance, invite friends and skip the box office lines at thousands of theaters nationwide. Use Atom Tickets gift cards to purchase tickets for theaters including AMC Theatres, Regal Cinemas, Harkins Theatres, National Amusement’s Showcase Cinemas, Southern Theatres, Landmark Theatres, Bow Tie Cinemas, ArcLight Cinemas, Studio Movie Grill, Emagine, Megaplex Theatres, Silverspot Cinema and many others!

WaySpa

Relax. Rejuvinate. Reward. Whether you already have a corporate incentive plan in place, or you are looking to introduce one, WaySpa can help make it a success. Reward your team members with the gift of relaxation and rejuvenation. Want to chat about a great corporate incentive program that can change the way people feel? No matter how big or small your next initiative might be, we’d love to help make life more relaxing.

Baskin-Robbins

Atom Tickets gift cards make the perfect gift for every occasion and for every movie lover! Atom Tickets is a movie ticketing app and website that allows you to buy movie tickets in advance, invite friends and skip the box office lines at thousands of theaters nationwide. Use Atom Tickets gift cards to purchase tickets for theaters including AMC Theatres, Regal Cinemas, Harkins Theatres, National Amusement’s Showcase Cinemas, Southern Theatres, Landmark Theatres, Bow Tie Cinemas, ArcLight Cinemas, Studio Movie Grill, Emagine, Megaplex Theatres, Silverspot Cinema and many others!

Bed Bath & Beyond

Bed Bath & Beyond® offers one of one of the largest selections of products for your home anywhere, at everyday low prices. The tremendous selection of merchandise includes bed linens, bath accessories, kitchen electrics, cookware, window treatments, storage items and much more! You'll always find brand names you know and trust such as Wamsutta®, Cuisinart®, Croscill®, Braun, J.A. Henckels, Oneida®, Krups, Mikasa, and All-Clad. Bed Bath & Beyond's Nationwide Bridal & Gift Registry is also available to customers online.

Bloomin' Brands

Bloomin' Brands gift cards are the freshest way to see for yourself how one card can offer so many appetizing choices. From steak, seafood to classic Italian, Bloomin' Brands restaurants satisfy every craving. Our card can be redeemed at any of the following restaurants: Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill and Fleming's Prime Steakhouse & Wine Bar.

eBay

One Card. So Many Options. That's exactly what eBay Gift Cards offer the recipient. Whether it's new, unique, or something in-between, eBay has you covered for any gift, any occasion, every time! Shop from millions of items in Electronics, Toys, Motors, Fashion, Home & Garden, Art, Collectible, and many more categories! Best yet, eBay Gift Cards never expire and have no fees. Use it to shop now.

Famous Footwear

Famous Footwear is your place for athletic and casual shoes for the whole family from hundreds of name brands. You'll find styles for women, men and kids from brands like Nike, Converse, Vans, Sperry, Madden Girl, Skechers, ASICS and more! With over 1,000 stores nationwide and even more selection online at Famous.com, Famous Footwear is a leading family footwear destination for the famous brands you know and love.

Paint Nite

Discover a different nite out with Paint Nite! The social painting phenomenon that's entertained more than three million people, hosts thousands of events each month in more than 3,800+ bars across the globe. With its library of more than 13,000 paintings, all being original pieces of art specifically created for Paint Nite events, there's truly something for everyone! Worried about not being a good painter? Don't be! There’s no experience necessary—one of Paint Nite's 1,100+ artists will guide you step-by-step through the process.

Sephora

Sephora is the fastest growing and largest online prestige beauty retailer with over 2,000 stores worldwide in 30 countries. In the US, Sephora has nearly 400 standalone stores and almost 500 Sephora Inside JCPenney locations. Consumers can shop for over 13,000 products from more than 200 skincare, makeup and fragrance brands like Urban Decay, Clinique, Dior, Benefit, Shiseido, Tarte and more.

Spafinder

The Spafinder partner network is comprised of world-renowned retreats that pioneered the concept of Spa globally. Partners like Ananda in the Himalayas known for their Ayurvedic treatments which have been around for over 40 years. In addition, we have thousands of day spa and fitness partners who provide treatments throughout the United States. From week-long weight loss retreats to specialized day spa treatments such as massages, manicures, pedicures to haircuts and more.

STARZ

Designed to be the ultimate fan experience, the STARZ App lets you stream or download full movies and shows on your smartphone or tablet and watch them off-line, anytime, anywhere. That's premium entertainment you can take with you. Plus, STARZ is the home of ObsessableSM original series and hit movies. With over 7,000 titles to choose from each month, STARZ has you covered.

Topgolf

Topgolf offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, complimentary club rentals and HDTVs. Whether it's a date night, girls' night, happy hour, work breakfast, lunch hour or any other kind of hour, Topgolf makes socializing a sport—literally. Players hit golf balls containing computer microchips that track each shot's accuracy and distance while awarding points for hitting targets on the outfield. You can challenge your friends and family to several different point-scoring golf games that anyone—from beginner to the golf pro—can play. Plus, with climate-controlled hitting bays, Topgolf can be enjoyed in all seasons.

Uber

Good things happen when people can move, whether across town or towards their dreams. Opportunities appear, open up, become reality. What started as a way to tap a button to get a ride has led to billions of moments of human connection as people around the world go all kinds of places in all kinds of ways with the help of our technology.

Happy Cards

Happy Cards are the perfect reward or incentive for your customers and partners that can be used multiple times across the participating brands. Happy Cards provide the opportunity to add new brands not currently in your B2B program with competitive discounts and an easy online ordering portal. Go to Happycards.com to view all the options including: Happy Lady, Happy Guy, Happy Teen, Happy Kids, Happy Eats, Happy Dining.

JOANN

For nearly 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion.

Baskin-Robbins

Baskin-Robbins creates innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers. The Baskin-Robbins Gift Card is a convenient way to pay every day and can be redeemed at any participating Baskin-Robbins shop.

Dunkin'

Dunkin' is the world's leading baked goods and coffee chain, serving more than 3 million customers each and every day. We offer 50+ varieties of donuts, but you can also enjoy dozens of premium beverages, bagels, breakfast sandwiches and other baked goods.

Jamba Juice®

Introducing the Jamba Juice® gift card, the perfect way to share and enjoy a wide variety of premium blended smoothies, juices, bowls and juice shots. A Jamba Juice® gift card is the ideal low-denomination health and wellness offering with average product cost of less than $7 and redeemable in over 650 Jamba Juice® locations in the US.

Kroger

The Kroger Co. is one of the world's largest retail companies. It spans many states, many formats, and operates under nearly two dozen banners.

buybuy BABY

buybuy BABY® offers a huge selection of merchandise for newborns and toddlers, from all the best brands at everyday low prices.

Cost Plus World Market

Our everyday low prices and high-quality, original items are a great value. Choose from eye-catching, trend-setting home accents, an awe-inspiring array of international foods and wines, and much more.

Christmas Tree Shoppes

At Christmas Tree Shops andThat!, we know what you are looking for: stylish home decor for every day, every season and every holiday; patio and garden essentials to create your own great outdoor space; the best party supplies, decorations and favors for your next celebration.

One Kings Lane

One Kings Lane helps their customer make their home an expression of their personal style. Content she loves that encourages her to create a beautiful home. One destination for high-quality furnishings across a range of brands, categories, price points, and aesthetics.

Outback Steakhouse

Outback Steakhouse, an Australian-inspired restaurant is internationally known for award-winning steaks, the Bloomin' Onion and a wide variety of chicken, ribs and seafood. The warm, inviting and casual environment is perfect for coming together to enjoy a good, wholesome meal.

Bed Bath & Beyond multi-card

Bed Bath & Beyond Inc offers a wide selection of domestic merchandise and home furnishings, at competitive prices, across multiple brands: Bed Bath & Beyond, buybuy Baby, Christmas Tree Shops andThat!, Cost Plus World Market, Harmon Face Values, and One Kings Lane. Bed Bath & Beyond brands are the trusted experts for home and "heart related" events such as getting married, moving to a new home, having a baby, going to college, and decorating a room. All of which is supported with wedding and baby registries, new mover and student life programs, as well as design consultation services.

Bonefish Grill

Known as the "fresh fish experts," Bonefish Grill specializes in market-fresh fish from all over the world. They offer an innovative, seasonal menu and specials that feature the highest-quality, freshest ingredients. Expect a polished, casual experience with a big-city bar that offers bar fresh cocktails and an affordable, interesting wine list that are designed to indulge your senses, regardless of the occasion.