In the News
Velocity B2B Offers One-Stop Shop for B2B Gift Card Program
Incentive Magazine, August 14, 2018
Gift cards for the B2B sector may be big business, but the complexity of managing a corporate incentive or other B2B gift card program can present some serious challenges to merchants without the in-house infrastructure to support it. Incentive Magazine talks with Tom Boucher, head of CashStar's end-to-end program management business.
INFOGRAPHIC: A look at the Gift Card Ecommerce Offerings of 100 Top Merchants
Payments Journal, July 20, 2018
This infographic provides insight into merchant’s consumer and B2B gift card ecommerce offerings and the use of gift cards for marketing.
PayTech Awards 2018: and the winners are…
Banking Technology, July 17, 2018
The inaugural PayTech Awards took place on 13 July 2018 in London and it was a day to remember! CashStar was awarded Best E-Commerce initiative.
Gift card fever
Sales & Marketing Management Magazine, July 1, 2018
Use of gift cards as incentives and rewards continues to boom, but many users remain oblivious to gift card volume discounts. Gift card use by businesses continues to experience tremendous growth. The Incentive Research Foundation (IRF) reports gift cards are the most prevalent award type across all...
Why eBay Is Making a Play for Corporate Incentives
Incentive Magazine, June 22, 2018
One of eBay's latest moves has been a partnership with Cashstar-Velocity B2B, bringing eBay gift cards to the corporate incentive industry.
Podcast: The Customer Journey with Gift Cards
Hear Gerry Gilbert from CashStar discuss the customer journey with gift cards across gifting ecommerce, omnichannel, mobile and other payment trends.
Press Releases
Blackhawk Network Acquires CashStar for $175 million
The acquisition strengthens Blackhawk's position in the emerging digital gift card market and establishes Blackhawk as a leading provider in the fast growing first-party digital gift card market.
Paint Nite® Selects Velocity B2B to Launch and Drive its B2B Gift Card Program
The Creative Entertainment Leader Expands Relationship with CashStar By Leveraging its Independent B2B Program Management Agency CashStar today announced that Paint Nite, the global leader in Creative Entertainment, has signed on with Velocity B2B, CashStar’s independent business unit offering end-to-end agency services for B2B gift card programs. Velocity B2B provides the resources and expertise that […]
CashStar’s Velocity B2B Business Unit Partners with SEPHORA for End-to-End B2B Gift Card Program Management
CashStar’s New, Independent Agency Provides Comprehensive Services to Accelerate B2B Gift Card Sales CashStar today announced that it has partnered with SEPHORA, the global prestige beauty retailer, to assist in its gift card program management using Velocity B2B℠, CashStar’s new independent business unit. With the support of Velocity B2B’s end-to-end agency services, SEPHORA can now […]
CashStar Launches Velocity B2B Business Unit Providing Merchants with End-to-End B2B Gift Card Program Management Services
New Independent Division Drives Client Growth in $25 Billion Business-to-Business Gift Card Market CashStar today announced a new independent business unit, Velocity B2B™, which offers merchants comprehensive business-to-business (B2B) gift card program management services. Combining deep expertise and industry-leading technology, Velocity B2B can grow business-to-business gift card sales quickly, securely and with minimal resource investment […]
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