With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.
Reports
Promotions and the Power of Gift Cards
With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.
Reports
eBook: Seven Questions to Consider for Gift Card Promotion Success
With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.
Reports
Merchants Guide to Successful B2B Gift Card Programs
Successful B2B gift card programs depend on excellent buyer experiences and relationships. Finding the tools you need to execute effectively at scale are table stakes. Unfortunately, market complexity paired with a lack of investment in effective ways to get gift cards into the hands of people that may or may not already be customers continues to challenge merchants.
Reports
Restaurant Gift Card eCommerce Report
CashStar recently partnered with NAPCO Research to release the 2017 Merchant Gift Card eCommerce Evaluation, which highlighted findings from 100 merchants across 14 different vertical markets. We distilled that information down into a spotlight report that looks at...
Reports
Merchant Gift Card eCommerce Evaluation
In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings.
Reports
Consumer vs. Retailer Promotional Preferences
CashStar partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences. This report features findings from the research and recommendations for ways retailers can better align their use of incentives to improve program results.
Reports
Digital Gifting Benchmark Study (2016)
RSR analysts evaluated the digital gifting programs of 100 top brands in the latest digital gifting benchmark study. Learn how to improve your program!
Reports
Gift Cards Through the Eyes of Consumers
This 2016 consumer research, conducted with consumers who purchased gift cards through the CashStar platform, will provide valuable insights to merchants.
Reports
Developing a Mobile Payments Strategy: Prepaid Considerations for Merchants
Mercator Advisory Group looks at the evolving mobile shopping and payment landscape to help retailers develop a mobile payments strategy.
