Improving the B2B Gift Card Buyer Experience to Drive Sales

Streamlined customer buy flows, enhanced personalization capabilities, and acceptance of the newest mobile payment methods are a few examples of how most merchants are leveraging technology to better engage with their customers in the direct-to-consumer gift card marketplace. In the B2B gift card space however, merchants have yet to tap into the full benefit of evolving technology. With B2B sales making up 20% of the overall gift card market, it is crucial that merchants adopt modern ecommerce capabilities to improve the B2B customer experience from phone and fax orders to strategically-marketed online portals. Brands that don’t focus on their B2B buyers are missing out on creating positive experiences with their brand, and a big opportunity for program growth.

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