Merchants Guide to Successful B2B Gift Card Programs

The B2B gift card market represents a vast opportunity. It is comprised of corporations, scrip (fundraising) agencies, credit card companies, and incentive firms. The B2B sales channel is flourishing, driving a significant chunk of merchants’ gift card revenue. As this trend increases, merchants need to optimize their programs to ensure operations, marketing, and fulfillment are built on solid ground. This report is designed to help merchants identify areas for improvement to develop their own successful B2B gift card programs and covers: